Introduction to Cross Media - Online -NEW START DATE TBC

NEW START DATE TBC-contact us on info [at] screenacademyscotland [dot] ac [dot] uk to express interest in this online course.

People no longer consume media in just one medium, which poses both huge challenges and opportunities for Britain's media workers to think about more than one platform when working with content.   This course will cover the new media mindset, writing for online, using social media effectively, monetizing content and IP and includes video interviews with key media professionals in Scotland, including STV and BBC Scotland.  Here is a selected list of people interviewed for the course:

Tom Hodgkinson, Senior Content Producer, BBC Online, BBC  Tom Hodgkinson
Graeme Esson, Editor, BBC Scotland News Online | Follow Graeme on Twitter
Iain Hepburn, former-Editor, Daily Record Online | Follow Iain on Twitter | Visit Iain's Website
Matt Roper, Head of Online News, STV | Follow Matt on Twitter | Matt on LinkedIn
Struan Robertson, former-Editor, Out-law.com | Follow Struan on Twitter | Struan on LinkedIn
Craig McGill, New Media Consultant, Contently Managed | Visit Craig McGill's Website
Kirsty McCubbin, Affiliate Marketer, Affiliate Stuff | Follow Kirsty on Twitter

Who's the tutor?
Murray Cox has been an online journalist since 1998, and has since taught many journalists and media professionals about the development of the internet and the changing media landscape.  He has worked for BBC News Online and the Australian Associated Press, and has consulted on social media for Barclaycard and Channel 4.

Follow Murray on Twitter | Murray on LinkedIn

Who’s this for?
Print and broadcast journalists who are now creating online content
All other media professionals and creative content producers
Digital Project Managers in any fields
Anyone interested in using cross media effectively for their business

Previous course participants include:
freelance music consultant
freelance TV director & producer
freelance print journalists
filmmakers
digital agencies

What people have said:
‘I enjoyed it very much’
 ‘The tutor knowledge was excellent – approachable and friendly’
‘Very helpful’

Prerequisites
Prospective students should have the awareness and skills necessary to work in a converged, multi-platform environment where broadcast, online, print and mobile content channels are produced simultaneously, utilising text, audio, video, graphic and interactive content tools.

How to book
Please click here to visit our 'How to Book a Short Course' page and download a booking form.

Questions?
If you have any questions please contact us at info [at] screenacademyscotland [dot] ac [dot] uk or call 0131 455 2572