Welcome to the 2025 MeCCSA (Media, Communication and Cultural Studies Association) Conference! We are pleased to have you join us this September as we engage with the timely and thought-provoking theme of “Identity and Belonging.” In a world that is both interconnected and divided, this conference offers a space for scholars, practitioners, and enthusiasts to discuss how media and communication play critical roles in shaping our identities and influencing our sense of belonging. As we navigate complex social dynamics, discussions around identity—including aspects such as culture, race, gender, and sexuality—become increasingly significant. 

Throughout the conference, we will explore a wide array of topics, including cultural representation, the role of digital technologies in constructing identity narratives, and the impacts of globalization and migration on community ties. We believe that shared experiences and diverse perspectives can enrich our discussions, providing valuable insights into how our collective narratives are formed and transformed. We encourage you to share your research, participate actively in conversations, and take advantage of the opportunity to connect with fellow participants. Together, let’s deepen our understanding of identity and belonging in contemporary society and foster collaborations that can lead to new avenues of inquiry and action.